Vidya Balan doing many commercial campaigns before, but this is the first time as a brand ambassador. However the 30 lakh, that she is rumoured to be getting for this campaign does not match with her success that she acheived on screen.
The endorsement is a big jewellery brand says a source. Even Vidya lived in Malayali not in Kerela and brings the local connect. Now Vidya Balan is big name and she really deserves a more.
In Bollywood there seems no logic how endorsement deals are made. Actors' remunerations are mostly not commensurate with their talent. Take an example, Katrina Kaif, Deepika Padukone get paid more than Vidya balan.
Now 'The Dirty Picture' and 'Kahaani', both the films got doubled their investment at the box office and a very good responce. Vidya Balan called a 'Hero' both the filmmakers Sujoy Ghosh and Milan Luthria to break into the 2 crore price. Where Katrina, Deepika offered 2.5-3 crore without any compansation.
